
BAT (Basic Attention Token) is a kind of Utility Token which is not same as Digital coin . Why BAT is described as Utility token because it only can be functioned through Certain Platform like Brave Browser .
BAT and Brave browser works together to empower USERS ,PUBLISHER & ADVERTISERS which is the most important part of internet in present scenario where there are lots of ads and trackers you faced in your daily net browsing without any advantage.
Brave browser is directly challenging all those browser which ruled the internet from 2 decades and nothing did better for Users and publishers but Brave browser now giving great opportunity to users to watch any contents freely without any ads and trackers also get paid in BAT for watching ads.
Brave browser and BAT is working so closely to advantage even publishers and advertisers where publisher can earn tips for great contents and advertiser for having genuine ads viewers .
This platform having great potentiality to rule the internet in certain area which mentioned here :
1. BAT (Basic attention token ) is completely open source, decentralised ,transparent , efficient and based on ethereum blockchain which directly link user ,publisher and advertisers. . it was created by Brendan Eich who also created Java Script language and cofounded Mozilla and Firefox , had programmed and developed in such a way where it can beat google and other browsers in next few years because nobody likes watching ads and wasting times where Brave and BAT works fine .
2. Recently if you noticed there are browsing extension called PRESEARCH which also serve something like monetise the browsing ,not going to last longer in competition as these opportunity will be given by Brave browser in next few months .so if you browse from brave then you will receive BAT tokens .

3. Presently There are many good projects is being developed by blockchain developers , i will add one of the project here called LBRY which is also going to revolutionise the way of incentivise your contents and controlled by publishers and Users . If this project will hand shake with Brave browser then for definitely ,internet world will be no more controlled by third party like advertisers , central authority and such called google browser .
4. As long as blockchain project is not in mainstream , facebook ,instagram, twitter , google ,youtube will be taking advantage from users and publishers but once Brave ,BAT, LBRY project will emerge then no body will stop us to become self controller of what we watch and read.
Why Brave browser is not yet adopted by Mass population ?
As we know google has 750 million active users whereas brave having 13 million active users which is not bad numbers for brave as its not very old browser like google chrome but need to do keep promoting and advertising the brave browser with some other certain media like tv , radio, social media , banners , mobile shop which will create more awareness among large population to adopt this browser . presently brave browser is having limited source of promotion like using banners on big exchanges and websites with affiliation but these steps are not enough to get the large attentions of crowd and fast development .
Create something like 'Presearch browsing' which adds extra value to brave and BAT . The brave community needs to work now on one more strategy called browsing and make the BAT logo something look like this :

Resources:
https://www.investopedia.com/terms/b/basic-attention-token.asp
https://www.bitdegree.org/tutorials/basic-attention-token/
https://en.wikipedia.org/wiki/Brendan_Eich
https://community.brave.com/t/adding-presearch-to-default-search-engine-options/60544
https://coins.newbium.com/post/7283-lbry-launches-its-platform