In recent years, there have been a number of sponsorships and partnerships between cryptocurrency companies and sports teams or events in various industries. Some examples include:

-In 2018, cryptocurrency exchange platform eToro became the official global partner of seven football clubs, including Atletico Madrid, AS Roma and Galatasaray.: https://www.etoro.com/news-and-analysis/etoro-updates/etoro-set-to-dominate-football-with-twelve-new-sponsorships-in-uk-and-germany/ 

-In 2019, the Miami Dolphins announced that they had accepted Litecoin as a form of payment for season tickets and merchandise.: https://cointelegraph.com/news/miami-dolphins-to-endorse-litecoin-as-teams-official-cryptocurrency 

-In 2019, the Ultimate Fighting Championship (UFC) announced that it had partnered with the Litecoin Foundation to make Litecoin the official cryptocurrency of the UFC. https://www.coindesk.com/markets/2018/12/27/litecoin-takes-to-the-ufc-octagon-in-new-sponsorship-deal/ 

-In 2020, Bitcoin.com became the official sponsor of the Aston Martin Cognizant Formula One team. https://www.astonmartinf1.com/en-GB/news/announcement/amf1-adds-crypto-payment-option-to-official-online-store 

-Also in 2020, cryptocurrency exchange platform Binance announced a sponsorship deal with the BMW Motorrad WorldSBK Team, a motorcycle racing team. https://www.binance.com/en/feed/post/142717 

These are just a few examples, and it's likely that there have been other similar partnerships and sponsorships in recent years. It's worth noting that these partnerships are not only in motorsports, but also in football, formula 1, and other sports.

Surely, lot's more going on today in 2023 that would be interesting to have a closer look at too. 

Cheers