It often seems like there is a never-ending list of potential improvements that we can make to our sites, and if you are a beginner to owning your own then things can seem a little complex. But having a new website is actually the best time to ensure that your site is in tip-top condition; it can save some hefty rewrites later down the line! No one wants to go trolling through their site in three years time changing all their titles to H2 instead of bold because they didn't realise the impact it may have on search engine rankings! So, take a look at a few of these easy-to-do improvements that you can make to your site in order to improve its structure and to save some potentially large tasks at a later date!
Think of it as your new-site checklist!
Formatting your page
Making sure that all your pages are properly formatted and easy to understand is one of your first ports of call. This will not only make it easier for your site visitors to engage with your site, but it will also enable search engines to index it too! This means ensuring that all headers are marked as h1, h2 or h3 and that you use photos and videos too! All of these things will increase the indexability of your site as well as making it more user-friendly and valuable.
Using images and video
Nothing puts a site visitor off more than a page full of just text. This is particularly important for people who are visiting via mobile. Making sure that you have a good variety of both images and video is a really important aspect in engaging visitors. You can use images from royalty free sites but having your own unique images is a great way to make your site stand out. Get those photography skills on the go! You can use Promo Codes For to save money on these added extras. Adding your own unique video content is another amazing way to get those ratings up!
Get some social media accounts on the go
If you haven't already done so then set up some social media accounts to go with your new site is a really great way to market your site! Most websites have social widgets that you can easily attach to your individual profiles. Not only does this make it easy for people to reach out to you but it also looks a lot more professional too!
Picking the right theme for you
Make sure that you choose a theme that really works with the site that you have created. If you have set up a travel blog then use blues and greens or photographs from your travels. If you have set up a site about accounting then go for something a little more subdued and even number related. This will keep your site both on topic and cohesive!
Fill in your meta descriptions properly
One of the things that a lot of newbie webmasters forget about is their web pages meta descriptions. These are the small snippets of description that show up with your site in search engines and they can be really valuable in convincing potential traffic to click on your site! Use keywords and calls to action that will grab people’s attention!
These are just some of the basic things that you will need to consider while setting up a site. It is really important that you have these basic things done. Not only will they improve your site for visitors, but they will increase the likelihood of you ranking higher in the search engines! Making sure that all formatting, photos, videos, social accounts, themes and meta information is optimised for usability is hugely important.
So, incorporate these five things into today’s word and improve your website quickly!