Glory
The first demand of the creator is a demand for fame and glory. The creator adds value to the legacy of humanity. Creation is a fact. The creator wants to see this fact recognized.
Tradition is in line with this demand. Humanity honors the people who create.
Tools are necessary to demonstrate their authorship. If this authorship may be proven, the creation can be related to the creator. Creator is entitled to exercise his moral right to name the creation.
Finance
Once this moral right his admitted, and the name of the creator is attached to the product, a second demand of the creator appears.
Only products and services that are licensed and that wear his name can be allowed on the market. This is the material right of the creator.
Life royalties plus at least 50 years after death are attached to licensing copyrights.
Financing creations becomes highly attractive. The demand made by the creator for money to develop her/his creation becomes natural. R&D grows and creations multiply.
Support
To implement their creative ideas, creators need support. In most cases, this support demand will concern:
- effective protection of the creation.
- cooperation with other creators (including licensing).
- technical process of manufacturing the product.
- implementation of concerned standards.
- The way to market.
