Recent developments revealed in the last interview with CEO, Richard Ells, have ignited the positive sentiment amongst Electroneum supporters. We've analyzed the impact of Gig.Guru accepting credit and debit card transactions. Now, let's consider a figure that means more than what it seems.
South Africa's 3 Month Trial
Electroneum have partnered with the mobile company The Unlimited to provide users the ability to buy minutes and data directly with ETN. As this is a first in the mobile scene, both companies agreed upon a 3 month trial and targets to define whether the trial was successful or not.
Β
As confirmed by Richard Ells, the targets were surpassed within the first month of the trial! Coupled with the release of a 60 second onboarding process, viral growth was taking shape. Still, investors and skeptics alike were concerned with the specific numbers involved. What were the targets? How many users paid for data and minutes with ETN?
In reality, these internal figures are not important. The reason why lies within this momentus interview.
How Many Countries?
During the 10 minute interview, Richard was hesitant to reveal specifics. So much so that he said the team would kill him if he gave out a number. That is when he could not contain himself any longer.
20 new countries will be able to use ETN directly to purchase minutes and data by the end of 2019. This is rather important because it clearly shows that the 3 month trial in South Africa truly was an absolute success. Otherwise, the team would not be expanding the service so rapidly.
20 new countries will be able to use ETN directly to purchase minutes and data by the end of 2019
Think about it. Every time the team has met an obstacle, they slow down, fix the problem, and continue stronger than before. They are not the type to power forward if something is not working properly. For example, when they recieved reports that users found the onboarding process to be too lengthy, Richard pulled everyone off of Gig.Guru development to address the issue. This change was met with praise and much positive feedback.
Who Else Is Watching?
The fact that the team is confident they will onboard 20 new countries by the end of the year confirms how succesful the South African trial has gone. We must also remember that this trial was a case study to be analyzed by the giants of the mobile industry. It was meant to show them the possibilities that could be replicated on a mass scale.
Electroneum is paving the way to an era of mobile payments for everyone. These 20 new countries are just the beginning.
this trial was a case study to be analyzed by the giants of the mobile industry. It was meant to show them the possibilities that could be replicated on a mass scale.
