• Decentraland is molding the role metaverses play in user’s digital interactions
• A new communication protocol will enable broader communication outreach for Decentraland players.
• Global enterprise Coca-Cola is using Decentraland’s influence to diversify its marketing channels.

Building and populating a virtual metaverse seems to be a page from a sci-fi book. However, Decentaland and other blockchain protocols are already building the infrastructure for the virtual world. Similarly, Facebook has announced they will be looking to develop “the next generation of the internet,” as the company considers the virtual world as the “ultimate expression of social technology.” Until then, Decentraland is driving the metaverse blockchain innovation.

Evolving and Surprising At Most

The proposed value of Decentraland is to create an environment that mimics our daily interaction in the digital world. Their solution is developed through blockchain technology. The growth of the NFT sector aided the protocol in becoming “the most developed and fastest-growing virtual land investment,” according to Ben Piven of Al Jazeera. One land plot broke the record, selling for $913,228. 

Land ownership is not Decenrealanad’s only user incentive. The protocol has radically changed how digital interactions occur and helped develop a digital society that mirrors the current offline society.

Global enterprises acknowledge virtual realities as a locus for community building, especially among the Gen Z generation. Therefore, Coca-Cola has launched their first NFT called “The Friendship Box” through a metaverse event. Every digital asset in the box can be used or worn within Decentraland. Moreso, NASA will use the Decentraland protocol to recreate the Apollo 11 landing and help “expose a whole new generation to the excitement of space.”

Furthermore, Australian artist Alison Wonderland launched an event on Decentraland, a more common occurrence on the protocol, after To The Moon, as part of the Decentraland Art Week. Alison Wonderland followed up with a blockchain project titled WonderQuest, where NFT dragon eggs permit “virtual fantasy realm” interactions.

In addition, the protocol is seeing more established brands access NFTs and use Decentraland to create exposure. Playboy partnered with SuperRare for an NFT during the Decentraland Art Week, while TrustSwap has become the first decentralized network to build a virtual headquarters in Decentraland.

  On The Flipside

Read full story on DailyCoin!

Follow DailyCoin:

Homepage| Twitter | Facebook | Linkedin | Youtube