AI Ethics are very relevant and growing in importance as the world embraces artificial intelligence systems.

Google has announced it will it will launch new AI ethics service by the end of the year to help others with tricky ethical challenges involving AI.

When it comes to gathering and handling private data, Ethics is a competitive advantage, but I am not convinced that Google has yet earned the trust to be worthy of being a service provider for AI Ethics, given their tumultuous history in this domain. It is obvious they are pursuing an Ethics-as-a-Service offering to be more competitive with Amazon and Microsoft cloud services, but is this just a marketing paper-dragon?

Trust around ethics must be earned. I think some would consider any company that has difficulty in the past with ethical practices, offering a service to others, a bit ironic or at the very least premature.