Since Bakkt launched their Bitcoin futures platform, they have made the news a lot. Now, despite being new to the scene, Bakkt has announced in a blog post that they are partnering with Starbucks to deliver a consumer app and merchant portal which they will be testing in 2020.

Mike Blandina, Chief Product Officer (CPO) of Bakkt describes their vision as:

“Our vision is to provide a consumer platform for managing a digital asset portfolio, whether they wish to store, transact, trade or transfer their assets.”

This app is not only exciting news for the typical consumer, but for merchants too. Bakkt plans to create a new environment where there is more control over costs and customer engagement which only helps free up more time to support the relationships a company can have with their customers.

Blandina made the bold statement that they have a “new form of payment acceptance at a lower cost per transaction along with faster settlement times, driving efficiencies compared to existing workflows.”

Blandina backed up his claims by saying:

“Based on years of seeing how small shifts can lead to wholesale change in an industry, I have strong conviction that by driving more integration and efficiency across digital wallets, transaction processing and payment acceptance, there are meaningful opportunities for merchants and consumers to seamlessly interact using digital assets in ways that have not been previously considered. It is often said that digital assets will be successful when consumers don’t have to think about the technology underlying them.”

This all comes as a great surprise following their recent trends as they set records by trading 1,179 BTC future contracts last week on their exchange platform.