Hi everyone, today we are joined by Isabell Moessler who is the Head of Distribution of 21Shares, the world's largest ETP crypto issuer. She heads up the Sales and Capital Markets teams. Isabell has always been the person who understands what crypto clients are looking for. We listen to her experiences over the last two years and gain an understanding of the challenges and successes of the space.

Thanks, everyone for listening, and don’t forget to tune in next week when we interview Barney Mannerings, CEO of Vega Protocol.

𝕋𝕚𝕞𝕖 ℂ𝕠𝕕𝕖𝕤:

0:00 - Intro
0:42 - Her Background
1:48 - Why Did You Get Into Crypto?
4:19 - What's The Journey Been Like Since You Started At 21Shares?
8:28 - Is The Relationship Different In Crypto?
10:37 - Are People Still Interested In Crypto?
12:16 - What Are Some Of The Most Difficult Conversations?
15:46 - What Are Some Crypto Myths?
18:44 - What Do We Need To Do As A Crypto ETP Company?
21:26 - How Do We Intend To Keep Being A Leader?
24:05 - What's European Crypto Interest Like?
27:49 - Look At Crypto's Good
29:31 - Outro