Your Personal Brand is your most Authentic and Genuine Version of YOU, Professionally and Socially.
Personal Branding is a well-used phrase or terminology in the Internet-driven professional and social media networks.
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Your personal brand represents the most authentic and genuine image of yourself.
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Your activities around cyberspace contribute to building your personal brand image.
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Your content of text blogs and videos, or vlogs, yields your overall personal brand image.
The personal brand is a virtual yet real image of a person, professionally and socially projected over cyberspace.
(1) What you write/speak: Tone, Language, Consistency
Your tone of texts and spoken languages is important.
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How you write (style of writing)
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How you speak (style of speaking)
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How consistent you are (punctuality)
All these behavioral traits add to your overall personal brand image.
(2) What and how you wear: Visual Identity, Presence, Signature
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Your visual appearance plays a crucial role in shaping your personal brand image.
Many of us may not like the idea of dressing well and professionally, because no single or uniform dressing code applies to all types of professions.
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Yet, our visual identity is utterly important to spreading an appealing personal brand.
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Presence in images and videos can have a visual impact in intensifying our brand image.
I realized lately that videos are our real virtual identities.
(3) What you stand for: Clear Position Without any Gray Area
Your principles and policies in professional and social matters are important in spreading a correct personal brand image.
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Some people may have varied opinions and have completely different positions about professional and social affairs, and broadcast diverse brand images in those media spaces.
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They may choose to build different brand images in the professional networks (such as LinkedIn), and social media spaces (such as Facebook and Instagram).
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But, for certain subjects, such as raising voice against corruption and crime, our positions should be the same in the professional and social arena.
For example, I don't hesitate to raise my voice against crimes and corruption, be it political, medical, or academic corruption.
(4) What you won't stand for: Boundaries - Ethics and Integrity
There are boundaries where everybody has their choices and preferences.
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Take care so the boundaries align with your personal brand image.
Boundaries include Ethics and Integrity.
Ethics
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Be honest and be happy.
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Being ethical as the top priority can be an excellent policy.
Honesty is the best policy of life.
<> It can keep you at peace and bliss.
Integrity
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Life may bring many adversaries.
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Keep calm and lead it cautiously.
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Adversaries are temporary and go away with time.
Whatever situation comes, never compromise on ethics and integrity in your life.
<> Unfair means can put one in more trouble in the future.
<> Originally published in my LinkedIn newsletter.
<> Join 'The Unfluencers' LinkedIn Group.
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About me
I am a researcher who contributes to the overlapping areas of STEAM (Science, Technology, Engineering, Arts, and Mathematics). I am an active user and promoter of GNU/Linux, free and open-source software. I also develop cybersecurity and information security solutions, specifically graphical authentication security.
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Text Copyright © 2025 Debesh Choudhury — All Rights Reserved.
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Cover Image: By Pexels (modified with texts).
All other images are either drawn, created, or screenshots by me or credited to the respective artists or sources.
Disclaimer: All texts are mine and original. Any similarity and resemblance to any other content is purely accidental. The article is not advice for life, career, business, or investment. Please do your research before you adopt any options.
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Tuesday, July 01, 2025
