personal branding

21 Articles 0 Followers


Why Consistency Beats Talent in the Age of AI Discovery

30 Mar 2026 2 minute read 0 comments Laurent Terrijn

I've been publishing articles for about a year now. Not because I enjoy writing particularly — I do it because I recognised something that changed my approach to professional visibility. Consistency is the only strategy that compounds. The numbers t...

The Machine-To-Machine Discovery Layer Most Professionals Will Miss Entirely

30 Mar 2026 3 minute read 0 comments Laurent Terrijn

There is something professionals do not talk about yet. It is too new. Too strange to articulate. But it is happening anyway. It is the moment when an AI system asks another AI system whether you are worth hiring. A partner's AI assistant searches f...

You Don't Need to Be Loud — You Need to Be Findable

25 Mar 2026 2 minute read 0 comments Laurent Terrijn

Most personal branding advice is designed for extroverts who enjoy performing online. Post constantly. Engage aggressively. Build in public. Turn everything into content. Share your morning routine, your failures, your hot takes. I'm not going to te...

AI As A Personal Branding Tool — What Most Professionals Still Don't See

21 Mar 2026 2 minute read 0 comments Laurent Terrijn

Most professionals think about AI as a replacement tool. What will it do to my job. What skills will it make obsolete. That question is useful. But it is incomplete. Because AI is also a building tool. Specifically, it is phenomenally useful at the...

Why AI Now Decides Who Gets Discovered — And What You Can Do About It

16 Mar 2026 2 minute read 0 comments Laurent Terrijn

  A friend of mine runs mobile coffee bars for events. We were talking about her business recently, and she told me something that stopped me mid-conversation: about thirty percent of her new customers now find her through ChatGPT and Google. People...

Motivation Is a Feeling. Momentum Is a Machine.

12 Mar 2026 2 minute read 0 comments Laurent Terrijn

Everyone is waiting to feel motivated. They're waiting for the right morning. The right mood. The spark that makes the hard work feel easy. The energy that makes showing up feel effortless. It's a long wait. And while you're waiting, someone else is...

Your Word Is Your Bond — And It's Worth More Than Any Contract

11 Mar 2026 2 minute read 0 comments Laurent Terrijn

I have done most of my business without a contract. Not because I'm naive. Not because I don't understand legal protection. But because if you need a contract to hold someone to what they said — the relationship is already on the wrong foundation. M...

Always Be Building — The Mindset That Keeps You Ahead

3 Mar 2026 2 minute read 0 comments Laurent Terrijn

The market doesn't pause while you're comfortable. I've watched talented people plateau — not because they ran out of ability, but because they stopped building when things were going well. Revenue was stable. The team was settled. The systems were...

Your Personal Brand Image

1 Jul 2025 2 minute read 0 comments Debesh Choudhury

Your Personal Brand is your most Authentic and Genuine Version of YOU, Professionally and Socially. Personal Branding is a well-used phrase or terminology in the Internet-driven professional and social media networks. Your personal brand represents...

Whom to Follow? A Celebrity Influencer or an Approachable Human Being?

22 Mar 2024 4 minute read 2 comments Debesh Choudhury

Who do you follow here and elsewhere on the Internet? When I view profiles of celebrity influencers on LinkedIn, I see they have many followers. They also have a blue IN-tag (tail) after their names. Many of our friends have also started to get blue...