EDIT: Once I had written out most of this post I saw Cryptonator`s 🦁 From $BAT to Flat: How Brave Lost Its Roar and boy oh boy did he really throw me back to the good 'ol days of when $1 BAT was a real deal. Those days might be long long gone Brave Browser has continued to grow and succeed in a lot of cases as you will see below.
While most people might think of Brave Browser and its BAT token there is so much more to this web browser than the BAT rewards. In fact despite the collapse of Brave's BAT's price the growth, usage, utilization of the browser has continued to march upwards and onwards. Brave has been a "man on a mission" when it comes to flipping off the larger browsers, like Chrome and Edge, which profit off of collecting your data building out a suite of products that have come to honestly rival Chrome.
To back up what I am saying and not blowing smoke at people we can look at how they have continued to grow surpassing 100 million actice users in September (101 million actually). Almost just as important is
Brave surpassed 42 million daily active users (DAU), for a DAU-to-MAU ratio of 0.42, underlining the high engagement that users have with Brave.
When the Digital Markets Act (DMA) went into effect in Europe Brave benefitted enormously as Apple's grip on web browsers was broken.
For example, daily installs for Brave on iOS in the EU went up 50% with the new browser choice panel, following the implementation of the DMA and release of iOS 17.4 in 2024.
At its core and something that many other crypto projects fail to do is to build something that has worth that isnt really out there or is outside the control of big tech. Brave did that with Brave Search. Brave Search is powered by its own, independent index of the Web. This makes it one of only three truly independent search engines in the western world, and the only one outside Big Tech. Sure this is something that is important to privacy people but it also allows Brave to cater more to what you want the results to show thus creating a better product. The index that Brave has created is available to power other search or AI applications via Brave Search API can power agentic search, chatbots, coding assistants, and AI search engines. It provides real-time data to reduce hallucinations, and excels in retrieval-augmented generation (RAG) pipelines.
Something else that Brave has been frequently updating is their AI browser companion Leo. In using Leo you can choose from several leading AI models from Claude, DeepSeek, Llama and Qwen. If you really want to up your privacy game you can even connect your own local or remote model for that extra layer of control over your AI and total privacy! Leo does not require an account or profile and all of the data is stored on your device. It does not retain it for training or even use it for any other purposes! When I first started using Leo I figured that this would cause some sort of issue in the quality of data that I would get but that has far from been the case. Instead my usage of Leo has continued to grow as and I do not see why it would change. One thing to note is I also have my model set to Claude so it could be in part that but nonetheless it has and continues to be fantastic!
Over all the way I look at Brave's BAT is its a nice little bonus for using the browser I love and prefer. If they end up bouncing back at becoming worth something that is only an added bonus!
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