TL;DR

If you look at the stats on social media its not good and efforts are better at optimizing Steam pages and getting people to sign up for an email list.

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Various talks online on this subject. I chanced upon Chris Zukowski Videos after researching on How to market a Game on steam. 

There is not good science to this but it gives various good insights into how users see steam games and make purchases. Check out the How to have Empathy with Steam video, It reveals a lot.

He also highly recommends email to build relationships with customers instead of the usual social media ad spend. This results in more conversion from the funnel. That does not mean not doing Social media but its the the Final Step.

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First Appeared on my blog Go read it

https://ariabento.wordpress.com/2021/01/19/videos-on-how-to-market-a-game/