What is Basic Attention Token(or BAT) - Beginner's guide

By Btcbeginners.com | btcbeginners | 1 Oct 2019

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This article consists of the Basic Attention Token ( or BAT ) ecosystem which is a blockchain-based, decentralized, digital advertising ecosystem including Brave browser and BAT token. There are a lot of issues involving the current digital advertising industry such as user’s privacy, tracking the user’s data by third parties, ad spamming, low page speed due to ads and trackers, etc. BAT ecosystem brings a revolutionary solution for current outdated digital advertising.


What is Basic Attention Token (or BAT)

Basic Attention Token consists of an attention-based digital advertising ecosystem on Ethereum blockchain where attention measures through inbuilt ledger system and compensating the users the unit of BAT token. The BAT token is ERC 20 token and the platform is founded by Brendan Eich who is the co-founder of the Firefox browser, and the Creator of JavaScript. BAT radically improves digital advertising creating a new token that is exchanged with users, publishers, and advertisers.



Major problems in traditional advertising networks

The main components of the digital advertising platform are users, publishers, and advertisers. Current digital advertising platforms hurt their users, publishers, and advertisers.

Users don’t receive any revenue and publisher receive a penny of the advertiser’s revenue where 73% of ads revenue cut the middle man such as Google and Facebook.

When considering the publishers intends down 66% of revenue because users are running ad blockers, irrelevant ad showing, un-authorized bots, and frauds, etc.

Users intend to 50% of Data cost for ads and trackers, decreasing page speed, ads take 23% of phone battery life, violating user's privacy.

BAT ecosystem is going to solve these traditional digital advertising issues with blockchain technology implementing a new kind of ecosystem.

Is the BAT ecosystem solving the current digital advertising issues?


Is the BAT ecosystem solving the current digital advertising issues?

Yes, they have a better solution which is decentralized, anonymous, transparent ad exchange based on blockchain technology. Mainly there are two stages,

First stage - Brave browser

BAT project first stage consists of the Brave browser which is blocking the ads, trackers, unwanted content and adding the ledger system that will accurately measure the user's attention anonymously and privately to reward its partners accordingly.

Second stage - Decentralized Ad exchange

In this stage, decentralized ad exchange will build using native currency Basic Attention Token (or BAT token) where the token is used to exchange within ecosystem partners such as users, advertisers, publishers, and content creators, etc.


What is Brave browser

Brave is an open-source, anonymous, secure, privacy centered internet browser designed for block ads, trackers, and malware default which is available for desktop and mobile browsers such as Android and iOS. There are so many new features coming such as ads and pop up blocking, inbuilt wallets with BAT token, reward systems including private ads rewarding, tipping, auto contribution, etc.

Anymore you don’t need to watch YouTube ads such as banner ads, video ads, etc and Brave browser blocks the current all ads, trackers using Brave adblocking engine.

You won’t track the site to site by advertisers and browsing data never leave your computer. Brave supports open-source chrome extensions which are popular, remain you will use that.


Important features of the Brave browser

01. Page load speed – brave give much faster web browsing experience


02.Blocking Ads – Brave not allowed to download unwanted content


03.User privacy - Brave protect the privacy

04.Reward – Brave enable rewards for a favorite content creator


How Brave reward works?

There are three types of Brave rewards which are,

Brave auto contributes - you can set a monthly reward for your favorite content creators

Brave tips - can send directly through the web browser for selected content creators privately and anonymously.

Brave private ads – ads represented on user interest which is taking from monitoring the browser behavior privately and anonymously but personal data are never leaving from the device.


How BAT platform private advertisement works?

Private ads do not replace traditional ads which contain trackers and privacy issues.


In a brave browser blocking the all ads and trackers default but users can opt into rewarding private ads. These private ads show as Ad tabs that are matched to opportunities, and users become partners instead of targets and private ads show separately from the web browsing experience.

70% of ad revenue directly to the publishers and brave users from the Advertiser where the rest of revenue goes to the BAT team. Advertisers will receive the ad campaign data as a whole without exposing or identifying user’s data.


Is it worth to Invest BAT coin in 2019 – 5 top reasons

There are so many worths to invest factors include in the BAT platform. Here are the most valuable 5 factors the BAT ecosystem will drive towards, 

01. Adblocking – No more YouTube ads, typical messy ads on websites where users are viewing. A huge amount of users is seeking a new browser to use because of messy typical ads, the solution is Brave.  

02. Reward Model – Users and Publishers will receive a 70% share of the advertiser’s revenue cutting of middle man and frauds.

03. Use of BAT coin – Entire BAT and Brave ecosystem use the native coin and It will increase the utility of BAT coin daily basis

04. Amazing BAT team – They have experience, industry expertise team leading the Brendon Eich who is the co-founder of Mozilla and Firefox,  Creator of JavaScript programing language that will increase the confidence of investors.

05. Strong partnerships – Already they have strong partnerships with industry leaders such as Coinbase, DuckduckGo search engine, etc.

Best wallets to store the BAT?

The best option to store BAT token is a native Brave browser wallet which is safe and secure if you are using BAT token daily basis. On behalf of native wallet, you can use any ERC 20 token wallets such as MyEtherWallet, MyCrypto, Metamask wallets. 

Also, you can use Ledger and Trezor hardware wallet to store your BAT tokens. 


How to buy BAT token

There are few ways to buy BAT tokens such as Credit/debit cards, Bitcoin, and Ethereum. You can use Coinbase exchange to buy BAT token directly with a credit/debit card or bank account. You can use Binance, Bittrex, and Poloniex exchange to buy BAT coins using  Bitcoin.

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