Moyom (MYM) ERC20 utility token is used at Ipparts Exchange (IPPAEX), as the utility currency. When MYM is liquid, MYM will be used to buy brand tokens, listing on IPPAEX. MYM is a universal token, anyone may use to sell their services or products, give promotions, trade with, etc. A question is, why would anyone else use MYM and develop MYM, if it is possible to form an own token.
The reason is, when others develop MYM with Africahead, the costs and the risks are spread. If ones' own development fails, others' development will still add value to MYM. It is thus a safer way to develop a currency. It is expensive and capital intensive to develop a currency. Spreading the costs among many developers, makes the chance of success better.
It is explained in more detail at MYM's webpage, where links to buy MYM can be found: