What is Basic Attention Token (BAT)?

By Ulu_Olcayto | Bitcoin Vs Altcoin | 23 Oct 2019


Blockchain-based digital advertising network. Brendan Eich, the creator of JavaScript, is the head of the project. Eich is also one of the founders of Mozilla and Firefox. Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital and Huiyin Blockchain Venture are funding the project.

Basic Attention Token (BAT) Platform

Open-source, transparent, decentralized and effective; Basic Attention Four words summarizing Token. The platform is based on a new token that can be exchanged between publishers, advertisers and users, and aims to increase the efficiency of digital advertising.

The platform team started by identifying the problems of the digital advertising sector. He found that intermediaries, followers and scammers have stepped in digital advertising. The biggest problem for users was that a significant amount of phone data was used for advertisers and followers, which caused loss of money and charge. The bleeding wound of the publishers was that giants such as Google and Facebook dominated the market, and revenues fell by 66%. Advertisers did not have access to healthy information about exactly what they were paying.

Brave and Basic Attention Token Partnership

  • Taking into account all these problems, the platform team developed a new solution: Brave + Basic Attention Token. Brave is a browser where malicious ads are blocked and publishers receive monetary prizes. The BAT platform works in coordination with Brave. The earnings are determined by the user's interest. The Brave browser tracks where the user spends time and rewards publishers with the BAT token. As intermediaries are disabled, earnings increase, users encounter ads based on their interests, and advertisers have access to more comprehensive information about their spending.

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