It always blows my mind how full circle companies come and go with crypto. I mean there really isn't anything as in your face as that. Take Google for instance. A company that once outright blocked the word crypto from it's search engine rankings and blocking any type of ads of this nature from running anywhere on their ads platform to now updating the entire ad policy to allow it.
Let's take a deeper dive into this change and what it most likely means for the future of crypto and in particular 2024.
Right now it's expected that a Bitcoin Spot ETF and possible Ethereum Spot ETF are on the board to be approved by the SEC come early 2024. I'm still very skeptical of this and think the SEC will find yet another way to kick the can down the road to not approve it.
Googles New Ad Policy Update
It still stands that ICOs (Initial Coin Offerings), Gambling and Staking NFT games are prohibited but it does allow for NFT Games, Companies that accept crypto and licensed providers of crypto exchanges and wallets.
The biggest update to this front outside of the recent loosening of NFT games is that crypto trusts are allowed as they are not ETF's. This means if and when ETFs are approved for Spot Bitcoin and Spot ETH ETFs are approved that advertising is allowed. This means the 13 major companies that are currently pushing the SEC to green light these ETFs would in fact be able to run Google ads for them when the time comes.
That's actully a huge deal, it means the possible revenue simply by running ads on Google for these released ETFs is so massive that they were willing to research, talk and change the policy before it even happened!
The ETFs
Currently the ETFs are slated to have to be reviewed and approved by the SEC by January of 2024. But we have recently seen a lot of push back and made up news with senator Elizabeth Warren at the front of it once again (Wake the F up Massachusetts and vote her out of here already!!!) While we all know FIAT is the main source of money used by bad people because it's untraceable unlike crypto which is fully transparent like wake the F up seriously lol With that rant over it's hard to say if these ETFs will get approved but I have a feeling they will be delayed on some weird grounds yet again to delay things even longer until more and more tracking can be done by the USA government.
BlackRock, Ark and Fidelity are some of the biggest names in the investment space all going after BTC and ETH Spot ETFs at the moment and we are expect to have some action on this around Jan. 5th to Jan. 10th. Some are saying things are looking hopeful for the actions of these to be approved and might end up being Ark and 21Shares as some of the first to release. It's unclear though if all would be approved at the same time in order to offer a fair advantage to all firms however I wouldn't believe the SEC to be "fair" at any time.
