MANILA, Philippines – In a humanitarian effort to alleviate poverty in Southeast Asia, RFOX Media, a subsidiary of RedFOX Labs, has launched RFOX Run, a new jump-and-run casual game in Myanmar. RFOX Run introduces a new gaming rewards model called Play-to-Eat, built off the Play-to-Earn model, where players that are identified as winners and have signed up for an RFOX ID, can redeem food vouchers from foodpanda, the leading food delivery service in Myanmar.
Earlier this month, RFOX Media partnered with prolific tournament game platform Goama for the launch of RFOX Run, and have expressed a willingness to expand the game’s operations across the whole SEA region after Myanmar. This collaboration brings together an audience of more than 20 million Southeast Asian residents and aims at serving the largely untapped gaming market in Myanmar.
The top RFOX Run players can claim their prizes through the RFOX Media website by registering for an RFOX ID. Winners will receive foodpanda vouchers redeemable with a unique voucher ID, and get their choice of food delivered to their doorstep. To kickstart the campaign, RFOX Media has allocated $22,000 worth of vouchers as rewards.
The global play-to-earn market is showing immense growth this year, with a total market capitalization of $9.21 billion and average year-to-date growth rates of 1,604.12%, according to analysis from CoinMarketCap, thanks to blockchain-based gaming companies. Noting this success, should RFOX Media become a crucial participant in the high-growth play-to-earn market through RFOX Run, it could potentially encourage further adoption through its play-to-eat model and grow the market even more.
This is not RedFOX Labs’ first rodeo in the gaming industry, as the company had previously had a beta testing release of KOGs Slam!, an NFT game, through its subsidiary RedFOX Games. Should RFOX Run be a success, this might push the company to use said model to help grow blockchain across Southeast Asia, possibly deciding the future of the new economy through the sort of products they might launch based off feedback from this project.
Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:
"Just weeks after we revealed the partnership between RFOX Media and Goama, I’m happy to see that it has delivered innovative results through the new RFOX Run game and the first-of-its-kind Play-to-Eat model in Myanmar. The Myanmar market is still so young, with a lot of potential, and through this collaboration we have quickly launched a new casual game that has an added benefit of rewarding top players with food. We look forward to serving millions in Myanmar with innovative gaming solutions like this, among other things we are planning to launch in the future for the country.”
Wayne Kennedy, CPO and Co-founder of Goama said:
"We at Goama are very thrilled to work with RedFOX Labs to be the first ones to bring both NFTs and tournament prizes to Myanmar! This furthers our ambition of bringing a casual eSports platform to leading apps throughout Southeast Asia. We're also very happy to have created RFOX Run, where users can compete for the top spot and at the same time be compensated with food vouchers!”
About RedFOX Labs
RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region's emerging markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy using emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX).
RedFOX Labs Official Channels:
Buy RFOX: https://www.redfoxlabs.io/rfox
Website: https://www.redfoxlabs.io/rfox
Facebook: https://www.facebook.com/redfoxlabs.io
Twitter: https://twitter.com/redfoxlabs_io
YouTube: https://www.youtube.com/channel/UCjSvr6RFSMlN00mWRiU0mSQ
RFOX Games Twitter: https://twitter.com/RFOX_GAMES
KOGS Twitter: https://twitter.com/KOGS_GG
KOGS Facebook: https://www.facebook.com/kogs.gg/
KOGS Discord: https://discord.gg/5kNdg7U9bU
About Foodpanda
Foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 12 markets in Asia - Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. www.foodpanda.com
About Goama
Goama is a leader in platform gamification, setting the benchmark in digital innovation and user engagement, working with some of the world’s biggest superapps and brands. Its turnkey solution offers a plug and play platform that creates unique gamified experiences that empower its business partners to build engaged communities. Goama has partnerships with the leading apps across 24+ countries to help them drive user engagement, increase monetization opportunities, and acquire new users. https://goama.com
