When we think of Japan, we think of either Tokyo bursting with frenetic energy or Kyoto wooing travellers with its dignified aura. The truth is that Japan is more than these iconic cities. Each of its 47 prefectures boasts a distinctive identity, wowing travellers with its local delicacies, lively festivals and lifestyle. Every prefecture straddles tradition and technology in its unique way, paying homage to the past while looking forward to the future. Venture into them and meet proud locals who are dedicated to living harmoniously with nature and forging close relationships with their communities in pursuit of their ikigai.