One token has been signing big deals with extremely wealthy sports teams. Chiliz is a token that hopes to capitalize on the massive consumer market of sports services and products. Chiliz has already manged to get the attention of big name sports teams signing them to partnerships such as FC Barcelona, Juventus F.C, West Ham, Paris Saint-Germain F.C, A.S. Roma, Atlético Madrid, Galatasaray S.K and most recently partnering with the UFC.

They have some of the biggest sports brands in the world in partnerships and have a very specific niche that no one in the blockchain world is trying to accommodate for. It has been estimated that the sports industry sector is valued at around $500 billion dollars and has been growing at around 4% per year since 2014. But one of the most important things this project has is built in brand loyalty from the sports teams it signs with. Sports fans are some of the most dedicated passionate fans of anything in the world.