Exploring marketing and building in the metaverse. Our team's mission is to inspire the next generation of creators to build even greater things. We partner with companies to create unique experiences to drive brand exposure.
23 Jun 2023 7 minute read 0 comments Jack @ Tentango.com
How can developers successfully launch games on Roblox? In my recent conversation with Zach Letter, founder of Wonder Works, we discussed just that- the business and marketing of Roblox games. Wonder Works is an influencer studio that have created hi...
13 Jun 2023 3 minute read 0 comments Jack @ Tentango.com
The Sandbox Metaverse is a really interesting opportunity for branded activations and game experiences at the moment. In their last curated Alpha Season 3, each game experience received an average of 200k visits and 20 minutes of playtime. And the be...
1 May 2023 4 minute read 0 comments Jack @ Tentango.com
Acquiring users for a game is expensive, very expensive. When I previously worked as a user acquisition manager in Web 2.0, an install of a game can cost between $5-10. And it's not unusual for a mobile game to have million dollar budgets each month ...
4 Apr 2023 6 minute read 0 comments Jack @ Tentango.com
I had the opportunity to interview Allison Sturges, the Head of Marketing at Genies. Genies allow creators to design and create their own avatar ecosystem. An avatar ecosystem consists of avatars, fashion and collectibles, spaces and venues, and soci...
1 Mar 2023 5 minute read 3 comments Jack @ Tentango.com
As the digital world continues to evolve, businesses need to stay ahead of the curve when it comes to marketing strategies. Ad agencies are usually at the forefront of technology, applying new techniques and tools to help their clients. Metaverse mar...
6 Jan 2023 6 minute read 0 comments HarryH
Enforcing law and order is a challenge to any community. Enforcement in a digital one brings a whole host of new challenges, as Twitter and Facebook have discovered in the past decade. How might authorities in the metaverse ensure that citizens follo...
5 Jan 2023 3 minute read 3 comments Jack @ Tentango.com
Every cryptocurrency bull market seem to have been driven by a few big narratives. One of the next big narratives I believe will be GameFi: a word that means the integration of gaming, blockchain and finance. In 2017, I believe the big narrative was...
3 Jan 2023 2 minute read 2 comments Jack @ Tentango.com
Alpha Season 3 of The Sandbox concluded not too long ago. They drove a lot of players to the 90 different game experiences. During the 2 months, they had about 360k players, averaged 30k DAU, and average session length of 20 minutes. I tried all 90 e...
2 Jan 2023 9 minute read 0 comments Jack @ Tentango.com
Everyone’s been talking about The Metaverse and how it will herald the future of digital technologies. Brands and creators are scrambling left and right to get in on all the action generated by this immense industry. While it’s still largely a work i...
27 Nov 2022 4 minute read 0 comments HarryH
Web 3.0, although a relatively young group of technologies, has already been used by a host of companies to build a community and revive their business. TIME Magazine is one of these companies. What have they done in the Web 3.0 space? TIME Magazi...
