Some influencers are claiming that some crypto will go up 10X, you have probably seen one of those posts or videos online.
You have to remember that they are not doing it out of their good will, they are profiting from it. Imagine this, you are a powerful crypto content creator and you want to get some quick cash. What are you going to do? Of course you will make a quick video listing niche coins that can possibly pump, you list the coins you bought already so your fans buy them in hopes of getting rich, when the price is up you sell your stock and move on with your life while your viewers are stuck bag holding.
Beware and do your own research before buying anything advertised by online creators, or better yet just don't listen to them and don't touch those shitcoins even with a 2137 meters long bamboo pole!