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18 Jun 2026 6 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I sat down with Julia Magas, co-founder of Magas PR, to discuss how journalists decide which experts to quote in their coverage. Throughout the conversation, we touched on why some pitches immediately stan...
13 Mar 2026 2 minute read 0 comments Laurent Terrijn
Every article you write is a deposit in your credibility account. Not just in the moment it's published. Years later, someone will find it. They'll read your thinking on a problem they're facing. That piece of content will influence their decision t...
13 Mar 2026 3 minute read 0 comments Laurent Terrijn
The way people find professionals has shifted in a way most people haven't fully noticed yet. For years, search engines shaped discovery. You searched a name. Google returned results. You scrolled, clicked, formed an impression. It was passive disco...
