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“We’re carving out a brand new category in crypto PR”: Interview with Yana Zavyalova, Outset PR’s head of content and brand positioning

11 Jul 2025 10 minute read 0 comments Mike Ermolaev

As part of our ongoing interview series spotlighting the people behind Outset PR, we sat down this time with Yana Zavyalova. While overseeing operations within the content department, she’s also one of the agency’s key strategists shaping its brand p...

Why substance-driven PR content is the future of PR in Web3 industries

7 Apr 2025 7 minute read 0 comments Mike Ermolaev

Effective PR is about crafting a message that resonates with defined user segments – delivered through the right content strategy. However, in today’s Web3 arena, buzz around “the next big thing” is no longer a guaranteed fix.  Picture the Web3 indus...