The one-on-one with Nisheta Sachdev: Why crypto marketing now requires institutional discipline
25 Feb 2026 5 minute read 1 comment Mike Ermolaev
In the first edition of our Web3 communication talks, I sat down with Dr. Nisheta Sachdev, marketing lead at Ryder and growth adviser. After moving from PR agency leadership to brand-side responsibility, she explains why trust, not virality, will def...
