Emmy Award Winner

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You Can Copy a Culture's Look. You Can't Fake Knowing Its People.

2 hours ago 1 minute read 0 comments Patrick Larsen $0.02

The one rule I follow when designing outside my own culture. Whenever I design for a culture that isn't mine — which is most of the time — I follow one rule: study the people, never just the aesthetics. It's an easy rule to state and a hard one to k...

You Can Copy a Culture's Look. You Can't Fake Knowing Its People.

Astonishment Is a Currency. Spend It Once.

30 Jul 2026 1 minute read 0 comments Patrick Larsen $0.02

Why the biggest canvas needs the most self-control. Think of astonishment as money in a fixed account. Every time you astonish an audience, you spend some, and the balance doesn't refill during the show. Spend it all in the first ten minutes and the...