Design Principles

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How to Develop A Powerful Brand Identity?

1 Jul 2021 1 minute read 0 comments NizarSyahmi37

Solely understanding what brand identity really is will not help you build a great brand identity, let alone the brand. That's why it is crucial for you to maybe take a step back for a bit and learn about who you really are as a brand. I believe that...

The Principles Behind A Brand Identity

28 Jun 2021 4 minute read 0 comments NizarSyahmi37

A brand exists with a strong intent to continuously grow and survive just like any other living organisms in nature. I personally consider it as a complex organism that always try to adapt and survive in competition between brands. This evolutionary...