16 Articles 0 Followers
18 Jun 2026 10 minute read 0 comments Mike Ermolaev
A data-driven look at whether higher publishing volume translates into stronger audience attention across selected crypto-native media outlets Crypto media has always been fast. Markets move 24/7, narratives flip within hours, and newsrooms...
11 May 2026 11 minute read 0 comments Mike Ermolaev
Key takeaways US crypto media outlets see only a 0.2% traffic bump during conference months. At the same time, Asian crypto publishers see a 4.5% traffic spike, but nearly all of it comes from 27 Southeast Asian sites in October 2025 (when Bitcoin...
8 May 2026 8 minute read 0 comments Mike Ermolaev
Key takeaways News publishers face a referral-traffic collapse, with Google Search to news down 46%, Facebook down 67%, and X down 50% since 2023, alongside subscription-growth plateaus across all but the top 5 outlets. Prediction markets are th...
14 Apr 2026 3 minute read 0 comments Mike Ermolaev
Outset Media Index introduces a standardized system for media analysis built around independent scoring, normalized rankings and structured outlet profiling. It already works as a hands-on analytical tool, but new features in the pipeline will make t...
10 Apr 2026 11 minute read 0 comments Mike Ermolaev
For years, many observers have assumed that news coverage plays a major role in shaping crypto market movements. The logic seems straightforward: attention drives activity. But when we began examining the data more closely, the relationship turned ou...
25 Mar 2026 8 minute read 0 comments Mike Ermolaev
Why the market needed Outset Media Index — and who it’s built for Q: Mike, as someone who shaped the idea of the index, when did you first realize the market needed something like OMI? Mike Ermolaev: It goes back to my first months in crypto PR. I en...
25 Mar 2026 10 minute read 0 comments Mike Ermolaev
The idea that news moves markets is so deeply embedded in how people think about investing that questioning it feels contrarian. Every trading desk has Bloomberg on a screen. Every algorithmic fund pays for high-speed news feeds. Every retail investo...
25 Mar 2026 6 minute read 0 comments Mike Ermolaev
Media outreach may look deceptively simple. An editorial team has a public email, you send a message, get a response, and add another outlet to your network. In practice, this assumption breaks almost immediately. Based on a conversation wit...
16 Mar 2026 3 minute read 0 comments Mike Ermolaev
On March 12, Outset Media Index (or OMI) launched as a media benchmarking platform for advertisers, PR and communications teams, publishers and analysts who regularly need to review media outlets before placing campaigns, building media partnerships...
28 Feb 2026 4 minute read 0 comments Mike Ermolaev
Many Web3 teams still treat media like a distribution channel: pay for a placement, publish an announcement, move on. But top editorial coverage works by a different logic. Journalists don’t build stories around brands that want visibility – they b...
