Crypto media

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August-to-October crypto media traffic in Asia drops 14.5% as audience consolidates around top 20 outlets – Outset report

19 Dec 2025 18 minute read 0 comments Mike Ermolaev

Outset Data Pulse continues to track the evolving structure of crypto media across regions. From August to October, the crypto mediascape in Asia saw a drop in total traffic. Despite the overall contraction, direct traffic remained steady at slight...

August-to-October crypto media traffic in Asia drops 14.5% as audience consolidates around top 20 outlets – Outset report

Asia has no “New York Times of crypto” and that matters for your media strategy – Outset report

12 Dec 2025 23 minute read 0 comments Mike Ermolaev

Asian crypto news does not live in one market or one model. Our Q2 2025 survey of media founders, editors, and KOLs maps three competing ecosystems: venture-driven media groups, exchange-anchored networks, and independent outlets under tight regula...

Asia has no “New York Times of crypto” and that matters for your media strategy – Outset report

Direct visits to crypto-native outlets reach 54% as tier-1 publishers capture 82% of Asia’s traffic in Q2 – Outset report

11 Nov 2025 17 minute read 0 comments Mike Ermolaev

Outset Data Pulse is keeping track of global trends in the crypto mediascape. Following our latest reports on Europe and LATAM, we now focus on East and Southeast Asia in Q2 2025 – a region, where adoption is accelerating under vastly different con...

Direct visits to crypto-native outlets reach 54% as tier-1 publishers capture 82% of Asia’s traffic in Q2 – Outset report

LATAM crypto media traffic halved QoQ despite adoption growth; Brazil drives 62% of the audience – Outset report

4 Sep 2025 11 minute read 0 comments Mike Ermolaev

The Outset PR analytics team keeps mapping global trends in the crypto media landscape. Following our reports on Western and Eastern Europe, we now turn back to Latin America in Q2 2025 – a region where booming adoption contrasts sharply with collaps...

LATAM crypto media traffic halved QoQ despite adoption growth; Brazil drives 62% of the audience – Outset report

Why tier-2 crypto news sites are a strategic PR asset tier-1 can't always match

19 Jul 2025 5 minute read 0 comments Mike Ermolaev

The role and positioning of tier-2 news outlets are often misunderstood. They are frequently labeled as “backup options” or “lesser coverage” – a step down from the high-gloss headlines of tier-1. But this framing misses the point: when used strate...