brand positioning

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“We’re carving out a brand new category in crypto PR”: Interview with Yana Zavyalova, Outset PR’s head of content and brand positioning

11 Jul 2025 10 minute read 0 comments Mike Ermolaev

As part of our ongoing interview series spotlighting the people behind Outset PR, we sat down this time with Yana Zavyalova. While overseeing operations within the content department, she’s also one of the agency’s key strategists shaping its brand p...