In order to maximize the success of the ShapeShift platform, users of the legacy ShapeShift web application need to be able to seamlessly migrate to the v2 application. Since the overwhelming majority of legacy ShapeShift’s assets in orbit were held on KeepKey devices, it follows that maximizing user migration to the v2 app requires that first-class support for KeepKey be provided by the new application. With KeepKey, we are able to tailor the hardware wallet UX to the needs of the ShapeShift user base in order to provide existing users of both ShapeShift and KeepKey with the best hardware wallet experience available online. Doing so is of mutual benefit to both KeepKey, by providing users with quality services that promote customer retention, and ShapeShift, by promoting KeepKey user activity on the platform and driving revenue to the ShapeShift DAO through the existing affiliate revenue programs.

Buy a KeepKey Here: https://shapeshift.com/keepkey and use the following discount code for $10 off: KEEPKEY_SALES

Despite KeepKey now being independently owned and operated, the overwhelming number of KeepKey users are also ShapeShift users, as ShapeShift is currently the only deFi platform providing first-class KeepKey support. The total amount of assets in orbit currently held on KeepKey devices is quite large (~$2.3B as of March 2021), and so it is in the mutual interest of both KeepKey and ShapeShift to work to migrate those users to the v2 web application and provide a high-quality UX that promotes customer retention and trading activity across the platform.