(Image was taken from PodMiners whitepaper)
With the advent of blockchain technology and bitcoin, a whole world of new possibilities has opened to a lot of areas of our life.
Bitcoin was initially designed to overcome the problems of existing financial system (2008) .
Later people realized that it can also benefit other areas of our life.
Podcast and radio industries are not exception.
I’d like to use a biological / evolutionary analogy here.
As you probably know, one of the most important steps in the evolution of life is the moment when life forms began to inhabit the land. That new environment provided some benefits and drawbacks for the life forms.
Just like that, blockchain technology is the new context/environment, which allows to solve some problems of existing industries.
It helps to flip the script in podcast and radio industries as well.
Among benefits of blockchain technology are transparency, reliability, monetization, security, fraud prevention, just to name a few.
That new environment is exactly what’s needed for podcast and radio industries.
PodMiners is the next step of evolution of podcast / radio industry.
In 2001, Apple launched the first handheld digital audio (MP3) player, the iPod. This had 5GB memory, was about the size of a packet of playing cards and had the ability to ‘put 1000 songs in your pocket’.
The term 'podcast' was coined in 2004 to refer to audio files downloaded automatically using Real Simple Syndication software and played on Apple's iPod™. This term is a combination of the words ‘pod’ and ‘broadcast’.
Helpful resource for people with some physical disabilities
What I like about podcasts / radio is that audio-version of content can be used by people with some physical disabilities, especially visually impared individuals.
And according to World Health Organization
Globally, it is estimated that approximately 1.3 billion people live with some form of vision impairment.
With regards to distance vision, 188.5 million people have mild vision impairment, 217 million have moderate to severe vision impairment, and 36 million people are blind (1).
And PodMiners is going to be of great help to these people as it’ll provide a lot of educational materials in different languages. By the way, PodMiners partnered with TranslateMe (organization which tries to combine translation industry with blockchain with the ultimate goal to translate the Internet by combining machine and human power). That partnership will allow PodMiners to translate their transcripts into more than 6,000 languages.
Popularity of podcasts
What’s clear is that more and more people nowadays produce and use podcasts.
number of podcast series calculated by Morgan (not shown here) appear broadly similar to the trends shown in figure 1a, i.e. displaying distinct linear growth up to 2010, and exponential growth thereafter.
In 2006, only 22 percent of the adult population in the United States was aware of this term, but this figure rose to 70 percent in 2019, highlighting the increasing popularity of podcasting in the United States. In fact, as of 2019, there were an estimated 86 million podcast listeners in the U.S., a number which is forecast to grow to around 132 million by 2022.
Also, there’s a growth on the podcast ad spending. In 2018, the ad spending was 295 Million USD and expected to increase up to 395 Million USD by 2020.
Problems of traditional podcast / radio industry and their solutions according to PodMiners vision
In a nutshell, PodMiners solves existing problems of traditional radio/podcast industry by leveraging benefits of the blockchain technology mentioned earlier.
Our vision at PodMiners is to have a transparent product and service ecosystem for the global community with the ability to track the content ownership, reward content creators and end the ad frauds within the advertisement industry.
Now let’s talk about all this in more detail.
Centralized publications and media houses control what should be published.
Being decentralized, PodMiners solves this problem by using blockchain technology.
2. Promotion / accessibility
I takes a lot of efforts and time to promote your content nowadays.
PodMiners provides content creators an opportunity to auto-publish their content across different social media and offer POMT to followers for sharing their content.
Earning something nowadays (in our monetary society) is probably the most important aspect of any activity. Advertisement model, introduced by PodMiners, will help content creator to get fair profit for their efforts.
PodMiners will have its own cryptocurrency - POMT (PodMiners Token).
For a token to have value, it should have use cases.
POMT will be used to:
- reward content creators;
- reward listeners who provide feedback to the author or share the content on social media;
- get the subscriptions of premium content;
(for more information read PodMiners whitepaper)
4. Ad Industry Frauds
With the use of automated bots, an economic loss of $7.2 Billion has been noticed alone in 2017
PodMiners will provide fairer way for ad companies and consumers collaboration by connecting sellers and buyers directly without the involvement of any third parties.
5. On-time Payments
PodMiners will ensure that content creators get paid instantly with the help of smart contracts.
For more information read PodMiners whitepaper
(Image was taken from PodMiners website)
PodMiners is a platform for podcasting and live radio streaming
Currently with PodMiners platform (MVP (Minimal Viable Product)) you can publish podcasts, live stream your shows, interact with your audience directly, get detailed analytics about your audience, and get notifications about your favourite shows.
Also after a while you will be able to do video streaming, live streaming simultaneously on different social media, schedule the episodes of your show, and more (for more information read PodMiners whitepaper).
PodMiners Bounty Program
At the time of writing you still can join PodMiners Bounty Program (last week).
For more information visit https://bitcointalk.org/index.php?topic=5183955.0
Also you still can join their Airdrop (you’ll get some POMT for completing simple tasks).
For more information join PodMiners on Telegram.
Schreiber BE, Fukuta J, Gordon F. Live lecture versus video podcast in undergraduate medical education: A randomised controlled trial. BMC Med Educ. 2010;10:68. Published 2010 Oct 8. doi:10.1186/1472-6920-10-68
Links to PodMiners on different media:
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You can read this post in Russian if you want.
BitcoinTalk profile: AlexbioJS; https://bitcointalk.org/index.php?action=profile;u=2525857