The 'Bitcoin Strategy' is where a company buys and holds Bitcoin on their balance sheet instead of holding Cash or Treasury Bills.  They do this as they believe that holding Bitcoin longterm is a hedge against the inflation of their Fiat currency.  The first company to do this was Microstrategy, but other companies have flirted with the idea over the last few years, probably the most well known company of them being Tesla.  

It seems more companies are starting to believe now however, with announcements this week that they are adopting the Bitcoin Strategy...

AI company Genius Group, announced that they are adopting Bitcoin as their primary treasury asset and will buy $120 million worth.  They will also start accepting Bitcoin as payment.

Public listed company Solidion Technology announced it is set to allocate 60% of its cash flows to buy Bitcoin for it's corporate treasury.

Public listed marketing agency Thumzup announces that it adopt Bitcoin as a treasury reserve asset, starting with a $1 million purchase.

Goldman Sachs disclosed in their SEC filings that they own $710 million worth of Bitcoin ETF's.

Corporate America Incoming.