It's that time again: Taco Bell is asking fans which limited time offering should make a comeback. The choices? The Flamin' Hot Fritos burrito or the Cool Ranch Doritos Locos taco. It's a tough choice, and voting is already underway. Let's have a look at the exhilarating poll results:
It appears the Flamin' Hot Fritos burrito has taken an early lead. If you use the Taco Bell mobile app, then you can cast your vote (one vote every 24 hours) now through April 12th. What's interesting here is that both menu offerings utilize Frito-Lays brand products, which is owned by PepsiCo, who used to own the Taco Bell brand but still maintains an exclusive agreement which is why you always see only Pepsi products in Taco Bell restaurants.
Anyway, the limited time offering showdown is brilliant marketing, as it engages fans of the brand and builds a sense of anticipation. Go Flamin' Hot Frito burrito!
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