In today’s digital world, data is the most important factor and entire digital platforms are working on it only. We can call it an information industry. This is a huge industry growing every year and also generating huge revenue. This has now become a huge opportunity for marketing and getting money out of it. And that’s why it’s creating few challenges for users who are sharing the data and to platforms or data providers who are using the data.
In our everyday life, we all come across multiple times with the internet and filling out our personal data for different purposes like registrations or subscriptions. This data resides on the recipient’s platform and may often get spread(marketing) to other platforms as well. There are very strict regulations in the Europian Union about personal data and its uses. Without the user’s consent, platforms can not share the data with other sources. Or can only do that in a limited manner. However, still, most of the users feel that they do not have control over their personal data sharing to other sources than which was necessary. This data could be personal information like email IDs, bank information, interest, friends or family contacts, and so on. So its kind of risk or better to say security risk for the data of such users. Also, there are such users who are unaware of such laws and also don’t mind if any data is share.
Now from the other side, even if data in the platform is stored and as per EU laws it’s able to share of such data provider platforms, they don’t use complete data which they can. For example, if they are ok to share 100% of data as per EU law, they still use only 50%-60% data. So logically there are not using full capacity and thus not utilizing their profits out of it.

So to overcome the above-mentioned challenges, we need a solution that can be favorable in both directions, for users as well as for data providers. 

Here comes the Alre platform. This platform using blockchain technology and tokenization overcomes the issues with information providers and also protects users’ data. To solve these issues a unique user data or information management process. It also enables a verity of application services to users to have a better and secure experience. Alre platform uses an interface between information providers and users such that it creates an information bank via a digital wallet. We can call it a next-generation information bank. This information bank collects user data from different service providers and makes it complete and usable. This process gets performed using a utility token and the digital wallet which is mentioned handles all desired necessary transactions.
Using new and different evaluation standards, Alre platform utilizes this collected data. So in short, Alre platform is an ecosystem and heart of data bank and their user’s information. So the operation of data is in an effective and secure way via this ecosystem. Blockchain systems, data banks, users, dApps, and smart contracts are the main parts of ARCS(ARX) platform. Within Alre ecosystems users and data banks are connected through blockchain technology and data input, storage, and utilization from users to data banks and from data banks to users happen in an effective functional way overcoming all the above-mentioned issues. Using this ecosystem, users also get rewarded providing information to data banks via the Alre platform. All the transactions within Alre ecosystem happen via its utility token 
To make the ecosystem effective, ARCS(ARX) has developed a proof of concept so that all the data, user rewards, use, and sharing of data from data banks are validated and verified.
For a full detailed technical explanation, please go through the ARCS(ARX) white paper. I have given the like of white paper in the description.
As mentioned, all transactions within Alre ecosystem happens via its single token which is a utility token called ARCS(ARX) token. ARCS(ARX) is an ERC-20 compatible token.

Utilities of ARCS(ARX) token:

User rewards or incentives
For taking unique benefits from ARCS(ARX) ecosystem.
All transactions within the ecosystem happen with ARCS(ARX) token
For data providers by providing data, they receive ARCS(ARX) in terms of benefits.

More information on ARCS token:
 Token name ARCS 
 Token symbol ARX 
 Total minted tokens 20,000,000,000 (20 Billion) 
 Number of decimals 18 
 Blockchain platform Ethereum (In future it will be Alre platform)
 Token standard ERC20 
 Contract address 0x20b1a8a9ca1c7302b7f774266c491c7b11622779

So, the ecosystem of Alre overcomes all issues or challenges with information and data with regards to users and information providers. Along with data, it incentivizes the service so that data providers and users both get benefited out of it. With its native token ARCS (ARX) the transactions happen seamless. Most experienced team in blockchain technology and its dedication is taking this project to new highs.

Important Links:

Website: https://www.arcs-chain.com/

Whitepaper: https://www.arcs-chain.com/whitepaper_en.pdf?v=20191122b

Twitter: https://twitter.com/ARCS_ARX

Telegram: https://t.me/ARCS_ARX_EN

Medium: https://medium.com/arcs-arx-official

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