SEO is an acronym that stands for Search Engine Optimization. Cannabis SEO then optimizes content and ranks it higher in search engines such as Google, Bing, Yahoo, etc.

The importance of cannabis SEO

Google made over 50 billion dollars last year alone from online advertising revenue, up 20% from the previous year. The bulk of these earnings come from advertisements on their various search engine pages (i.e., Google Search). They make even more money off selling your data to third parties while you browse the web through their Chrome browser. Even though we already know that Google is evil, it's in your best interest to rank on their search engine because it's the most trafficked one in the world. We're not just talking about getting to page #1 when someone searches for "Cannabis," either. If you've already created an excellent website that deserves 100 visitors/day, imagine how amazing it would be if your website were getting 1000+ visitors/day instead.

If you want to get more traffic & sales for your business, you should make it a point to understand what SEO is and how you can use it to maximize the exposure of your Cannabis business.

Let me show you precisely what I mean by using an example... Did you know that many people don't know that Hemp, Cannabis, and Marijuana are all the same thing? Well, in a search for "Hemp Oil," you'd probably be surprised to find out that many people still think there's a difference between all three.

Even though we already know the truth, educating the public about these things... So by optimizing your content, so it ranks highly in searches like these, you'll get more visitors who will become informed and find out that they can buy CBD oil from you.

There's no need to guess what keywords your potential customers might use when looking for your products or services either. There are tools such as Google Trends & Keyword Planner where you can find this information very easily:

Google Trends for Websites is a fantastic tool that you can use to determine what people are searching for when it comes to your niche. You can enter in any keyword you want, and it will show you search trends over the last five years with data from Google's internal index.

Keyword Planner is an SEO tool made by Google Adwords where they give away some of the keywords they find most relevant to each correlating Ad Group. For example, if I was running a PPC ad campaign on "Cannabis," I could run the associated keyword planner report and get ideas such as Cannabis seeds, Cannabis Oil, Cannabis Seeds UK, etc...

You don't even have to spend money on ads either since both these tools are free to use. Since you're here, I'm assuming that you want to maximize exposure for your Cannabis business in the most cost-effective manner possible. This means that there is no need to spend time trying to figure out what keywords people are searching for when it comes to your niche...

You must know that Google has gotten good at spotting which sites are gaming their system. If they catch onto the fact that your site is using black hat SEO techniques, they'll penalize - or even de-list - your site from their search engine altogether. Not only will this result in a significant drop in traffic, but it can also end up costing you an arm and a leg if you were earning enough revenue through Adsense to cover your business expenses.

To prevent this from happening to you, always make sure that you're using white hat techniques when marketing your website. This means that you should never buy or sell links (or do anything else shady) with the sole purpose of manipulating organic search rankings. If you DO get penalized by Google for doing something like this, they'll drop your site so far down in the SERPs (Search Engine Results Pages) that most people will never be able to find it again.

Also, keep in mind that SEO is a process, not a one-time effort where everything magically starts working after a while. You need to realize this since many businesses end up making the mistake of hiring "SEO companies" or "SEO consultants" to do everything for them. These people tend to promise the world, but they are incapable of delivering what was promised... And even if they were, it would still cost you more than anything else because they work on a retainer basis instead of an SEO project basis.

If you want accurate results from your Cannabis SEO efforts, start a blog about a topic related to your niche where you post new content every week. This will help build trust with Google, leading to incremental traffic gains over time while also helping you rank higher in the search engines.

I hope this article has given you some insights into what Cannabis SEO is and how it can be used as another tool for marketing your business online.

For more information about how you can push your website to the top of Google, I recommend that you contact us at [email protected] or visit our site @ www.purplenoodlemarketing.com.