Producer

Why does video production need a producer?


Publication in Russian on the Zen blog
https://dzen.ru/a/ZhzPDStXTXL7wCCl

The role of the producer in video production. What does (what is the work of) a producer - we reveal the profession.

Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).

A producer is a person who knows exactly what is needed to implement a project. It manages the video creation process from start to finish. It is the producer who is responsible for the implementation of all creative and technical ideas of the team.

What does a producer do, or key aspects of a producer's work?

The global goal of the producer is to create high-quality video content that meets business needs. The video must be commercially effective, visually arresting, and have a unique creative idea that will make the video stand out from hundreds of others. A producer is needed for any content, regardless of purpose or format. This could be a film project for television, a stylish advertising video, a selling banner for an exhibition, an animated video for social networks.

The primary task of the producer is to create content that will meet the needs of the customer: present, sell, demonstrate. However, any producer is also guided by his own creative goals - after all, he wants to supplement his portfolio with high-quality and interesting works.

In work, the producer is the link between the client and all team members. A good specialist himself takes part in creating content and anticipates all possible wishes of the client so that the team can work as efficiently as possible.

Project producer Angelina Golikova has all filming under control

Producer Angelina Golikova

Producer Angelina Golikova

Producer Angelina Golikova

What does a producer do in our company?

A producer is a manager who must have a lot of specialized knowledge. His role in any project is quite large. Here's what a producer does for us:

- Organizes the video production process, manages the team at all stages - including pre-production, production and post-production. The producer promptly responds to the client’s comments and discusses ideas with the project’s implementers.

- Prepares documents, generates estimates and plans budgets. Also distributes tasks between employees and contractors, monitors the execution of work, controls deadlines and is responsible for meeting deadlines.

- Selects a team of contractors depending on the project’s objectives, creates timing, plans presentations, selects the best ways to implement the scenario - while taking into account the budget, deadlines and possible risks.

- Determines the composition of the creative team: directors, screenwriters, cameramen and technical specialists, artists, costume designers and make-up artists, editing and sound specialists, actors, announcers - everyone who takes part in the project. A producer is a person who has many competencies in different fields. He can speak the same language with both the operator and the actor, knows how to evaluate their skills and control the result of the work.

- Selects locations for filming and arranges all necessary permits, arranges logistics and selects props. And on the set, the producer manages the team and controls the video production.

- Resolves operational and non-standard issues - even if they do not directly relate to the filming process. The producer ensures order on the set, takes care of issuing passes, organizes parking and lunches, is responsible for the props and communicates with the film crew on any issues that arise.

Producer

Producer

Producer

Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.

Together with CMCproduction and SmartREC https://vk.com/smastudio
Professional video production CMCproduction and SmartREC.
CMCproduction - full cycle video production.
SmartREC is a territory of free creativity, the first mobile video production in St. Petersburg.

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In collaboration with video studios CMCproduction & SmartREC
https://www.youtube.com/c/ViolettaWennman

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Publication in Russian on the Zen blog
https://dzen.ru/a/ZhzPDStXTXL7wCCl

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Professional videoproduction CMCproduction & SmartREC CMCproduction - full cycle video production SmartREC - the first mobile video production in St. Petersburg https://www.instagram.com/mikhail_smirnov_/ https://www.youtube.com/channel/UC0gtkwlw0YvFSodQ


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