Publication in Russian on the Zen blog
https://dzen.ru/a/ZhzjWzk2HzJvCnYb

Why does a company or brand need an image video?

Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).

A film about the company can be shown to partners, future clients or applicants - depending on the goals of the business. An image video can be posted on the official website, published on social networks or sent in messages instead of a story about the organization. Let's figure out why brands need presentation videos.

On the set of an image-presentation video for Research Institute Vector

Image video, advertising or dry reports?

How to increase audience loyalty to a brand? Image video is a modern marketing tool that works flawlessly.

Many users have already developed an immunity to overtly selling videos: if you overdo it with advertising, you risk losing the trust of your audience. In image videos there is no direct incentive to purchase - only unobtrusive information about the brand, presented in an engaging and professional manner. In such a video, you can highlight all the strengths of the company - the right film will help solve many business problems.

You can, of course, make a colorful description of the company for several pages. But most people prefer the video format: looking at beautiful footage and listening to information is more pleasant than reading longreads. Therefore, a video is useful when you need to tell people about the company in an accessible and interesting way without direct sales.

Film is native advertising

Despite the fact that there are no explicit calls for purchase in the presentation video, it still remains an advertisement. Only hidden. Native advertising is the unobtrusive promotion of a brand “within” content. In a video about the company, the viewer is told a fascinating story in which the brand is mentioned in its best light. This creates the correct image of the organization, and people learn all the necessary information during the viewing process. In many cases, native advertising is more effective than conventional advertising: it does not alienate the audience, but sincerely interests them.

MAGNA GROUP OF COMPANIES
Purpose of the video: Presentation video

When is a company video useful?

- Production of image videos is ordered in different situations. They can solve a huge range of problems, be designed both for a wide audience and for some narrow segment. Here are the main business problems that the film can solve:

- Attract new contractors, create a positive image of the company as a reliable partner;

- Strengthen the HR brand and attract new talented employees;

- Introduce the brand to a wider audience of potential consumers;

- Talk about rebranding, important news or the launch of a new product line.

- Represent the company at a presentation or conference.

Our team has extensive experience in creating films about companies. A team of highly qualified specialists works on each video, and only modern equipment is used in filming. If you want to order an image video about the company, contact us for a consultation.

Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.

Together with CMCproduction and SmartREC https://vk.com/smastudio
Professional video production CMCproduction and SmartREC.
CMCproduction - full cycle video production.
SmartREC is a territory of free creativity, the first mobile video production in St. Petersburg.

Author's video content.
In collaboration with video studios CMCproduction & SmartREC
https://www.youtube.com/c/ViolettaWennman

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Publication in Russian on the Zen blog
https://dzen.ru/a/ZhzjWzk2HzJvCnYb

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