Publication in Russian on the Zen blog
https://dzen.ru/a/Zh5ULCtXTXL76C8b

How to create a successful video to promote your business and not get confused in its abundance.

Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).

Video for business is a broad concept. It can mean review videos, educational content, presentations, advertising and much more. Each format has its own tasks and shooting features. Therefore, the first step to creating a video is to decide what exactly your business needs. Let's look at the main formats - perhaps you will learn something new and it will be easier for you to navigate.

Food photography
Videos with food are relevant for restaurants, supermarkets, and delivery services. Beautifully photographed products whet your appetite and make you want to make a purchase. Our team has a food stylist who will help make dishes as attractive as possible on the screen. We also have the necessary equipment for any effects: food can fly up, fall into water, or cook on fire. Food photography is a separate genre with its own laws. We share all its secrets on the blog.

FOOD VIDEO FOR SUBWAY COMPANY
Purpose of the video: Image food video for demonstration on the menu screens of the SubWay restaurant chain.

Advertising videos
An advertisement is a short creative video aimed at attracting customers. We think through the details together with the marketer so that such a video becomes an effective business tool. Working on a video includes many services: in particular, concept development, script writing, licensed music design.

ADVERTISING vid for Charitable Foundation "ANGEL"
Purpose of the video: Advertising video for TV.

Image videos
An image video is a story about an organization or project, equipped with colorful pictures and professional sound. Sometimes an image video is short, and in other cases it is a whole film. The task of an image video is to highlight the strengths of the company, form an emotional attitude among the target audience and increase brand awareness.

Research Institute "VECTOR"
Purpose of the video: To present the new “Protection” complex for the Research Institute “Vector”.

Presentation videos
A video presentation is the optimal format that allows you to briefly talk about a product, service or an entire company. Such a video can be placed on the main page of the website and sent to clients and partners to get to know the organization. The presentation does not contain complex directorial work, but there is a well-thought-out script. This short video format is relevant for any platform, so we adapt the video for different platforms - you get several versions at once.

MAGNA GROUP OF COMPANIES
Purpose of the video: Presentation video.

Video product reviews
When ordering online, a person does not have the opportunity to touch the product or twirl it in his hands. Photos do not always provide enough information for a client to make a purchasing decision. The best option is a video review in which the user will see the product from all angles and hear about its advantages in a live speech. It is also appropriate to use infographics here to point out individual details of the product and emphasize the speaker’s points.

BEAR BROWN
Purpose of the video: Video for placement on marketplaces.

Video reviews of services
A video review of the service will save your clients from having to read long texts. The video can be a fun way to talk about the benefits of the service and clearly demonstrate its essence. Such videos are great for posting on a website - they encourage the user to place an order.

Research Institute "VECTOR"
Purpose of the video: To present the new “Protection” complex for the Research Institute “Vector”.

Educational videos
Many brands use useful content to gain audience loyalty. In a training video, you can give users lifehacks that are relevant to your industry or teach them how to use the product. To better assimilate information, it is useful to use infographics, diagrams, pictures - we integrate 2D motion graphics into training videos.

COPPER CLINIC
Purpose of the video: To present the dental implantation service.

Video interview
Video interviews allow you to demonstrate your expertise and tell your audience something important in an engaging format. We provide professional lighting and sound, and also add your company's logo and branding to the video.

Content for marketplaces
According to statistics, the presence of a video in a product card increases sales by 80%. The video will be a useful addition to the text description and photo. In it, a person will be able to examine the product from all sides, hear again about the main advantages and look at the product in use.

SUBJECT VIDEO FOR MARKETPLACES
Purpose of the video: Subject video for marketplaces.

Content for social networks
Video content is gaining popularity: videos are in demand on Youtube, TikTok, VK and OK. In such videos, you can show subscribers the inside of the kitchen, share news, or tell something interesting about products. We offer on-site professional filming at your location and supplement the video with stylized infographics.

Marketing trends change, but video has been considered the No. 1 business tool for several years now—and for a long time to come. Moving images engage much better than regular photos and long texts. And the video formats are so diverse that they will help solve any problem. And we are always ready to create a video of any complexity for you - write for a consultation [email protected]

CHILDREN'S DENTISTRY COPPER
Purpose of the video: Video presentation of pediatric dentistry.

Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.

Together with CMCproduction and SmartREC https://vk.com/smastudio
Professional video production CMCproduction and SmartREC.
CMCproduction - full cycle video production.
SmartREC is a territory of free creativity, the first mobile video production in St. Petersburg.

Author's video content.
In collaboration with video studios CMCproduction & SmartREC
https://www.youtube.com/c/ViolettaWennman

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Professional video production CMCproduction and SmartREC
CMCproduction - full cycle video production
SmartREC - a territory of free creativity, the first mobile video production in St. Petersburg

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Publication in Russian on the Zen blog
https://dzen.ru/a/Zh5ULCtXTXL76C8b

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