Bakkt is designed to enable consumers and institutions to seamlessly buy, sell, store and spend digital assets. Formed with the purpose of bringing trust, efficiency and commerce to digital assets, Bakkt seeks to develop open technology to connect existing market and merchant infrastructure to the blockchain.
It is a company created in 2018 by Intercontinental Exchange (NYSE:ICE), a leading operator of global exchanges, clearing houses, data and listings services. Bakkt is working with multiple really huge organisations such a: BCG, Microsoft, Starbucks, and others.
Mike Blandina a CEO of Bakkt announcedon Medium very interesting information: https://medium.com/bakkt-blog/unlocking-the-value-of-digital-assets-bdda43214720

According to that post, Bakkt have very ambitious plans to that year:
We’re now focused on the development of the consumer app and merchant portal, as well as testing with our first launch partner, Starbucks, which we expect in the first half of next year.
So Bakkt plan to launched first app for consumer in first half of that year- that will be in cooperation with Starbucks!
What that info can bring in future?
Probably some speculators will be buying Bitcoin (BTC) and other cryptocurrencies as the launch date approaches. Launch of the Bakkt app could end up being another positive market force during 2020, alongside the Bitcoin (BTC) block halving.
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