Microstrategy CEO Michael Saylor has a tip for Apple, tweeting on Nov. 11 that if the company were to integrate Bitcoin into its Apple Pay app, it would generate $100 billion in shareholder value.

• Saylor tweeted in response to a post by Dan Weiskopf, Lead ETF Strategist at ETF Think Thank, who wrote about what Apple stood to gain from investing in Bitcoin
• Apple has $192 billion cash in hand, according to its Q3 2020 earnings report, and an investment in Bitcoin could lead it to tremendous gains, like that experienced by Saylor’s Microstrategy
• Saylor, rather than suggest Apple invest in Bitcoin, said that Apple would create a lot of share value if it were to support the asset on its Apple Pay service
• Apple’s main smartphone competitor, Samsung, has already released a native crypto wallet which supports Bitcoin in its flagship Galaxy series 
• Saylor, who was once a critic of Bitcoin, has since become an ardent supporter of the asset; his company Microstrategy has invested $426 million of cash reserves into BTC
• The CEO even said that the company may invest more in Bitcoin