Grayscale Launches Crypto Commercial on Major US News Networks

By Abhimanyu Krishnan | News | 13 Aug 2020

Digital asset management firm Grayscale Investments on August 10 launched a cryptocurrency commercial which was aired on major news networks in the United States. This is the second time that Grayscale has launched a TV advertisement campaign for cryptocurrencies.

  • The advertisement tracks the evolution of money and exchange of value over centuries, before pointing to money printing as a reason to invest in digital currencies
  • No cryptocurrency is mentioned by name, nor is the word “cryptocurrency; but Grayscale displays the various products it offers
  • Has been aired on CNBC, MSNBC, FOX, with FOX Business also scheduled to air it
  • Previous Grayscale campaign, in May 2019, asked investors to “drop gold” and invest in digital currencies and Bitcoin (BTC)
  • Grayscale has been seeing very good investment figures, with its largest quarterly inflow of $908.5 million reported in July 2020
  • Grayscale purchased nearly 19,000 BTC in May

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Abhimanyu Krishnan
Abhimanyu Krishnan

Technophile, cryptocurrency enthusiast and journalist.


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