In my opinion, technology seems to be very good at making an assumption about what we might need even without any searching. Once one opens YouTube, there are already video suggestions there. When one opens Instagram, the app shows something similar to what was watched and liked earlier. Recommendations are made in the shopping apps, music apps, and even on the maps.
It seems to be rather helpful sometimes as there is no need to search through the whole internet. Technology gets information based on the users' clicks, searchings, time spent, purchased goods, etc., to make better assumptions.
However, sometimes it feels weird. Sometimes the suggestions are too precise, which means that applications know about the user better than him or her himself or herself. There are certain choices which the person sees but does not realize where they come from.
In my view, there isn't anything inherently wrong about this situation. Recommendations might be convenient and allow us to save time, while at the same time helping us discover something new. I think, however, that the issue emerges when predictions are so accurate that we stop looking elsewhere.
If an application is showing me the same kind of videos, since it knows that I like them, I would continue watching those without being introduced to something entirely new. Predictions made by technology could thus form my preferences.
What I believe is therefore crucial to remember is that recommendations are only predictions and not necessarily commands. It doesn't mean that once something has been suggested to us, we must follow this suggestion.
Even if technology continues improving in terms of prediction capabilities, we should make sure that some space remains for us to use our curiosity and act spontaneously. The most interesting thing we could discover wouldn't otherwise come into our lives.