For sure, you have seen people on Youtube talking and babbling about something while videoing themselves, or while getting videoed by someone while they are performing a particular task. In case you don’t know what these people are, they are called “vloggers,” yes, a blogger with a “v,” blogging while employing videography.
As you may have known already, some vloggers are becoming filthy rich and are becoming insanely famous as well. Maybe you’re thinking about becoming one of them. After all, it’s only about facing a camera and talking about random things.
Speaking of which, here are 10 very strong reasons why many vloggers don't attain the success they hope for.
1. They’re just imitating other vloggers.
Google has been very adamant about this: That bloggers, vloggers, and media creators in general, must come up with fresh, unique, and “never-seen-before” kinds of content so they gain some popularity within the algorithm of the most popular search engine.
This means that if you’re thinking about becoming exactly the kind of vlogger that has become very popular already within Youtube, you will surely find it hard to be as popular as that person, whoever he or she may be. If that vlogger has already been around for years, and you are just replicating what he’s doing, why would new viewers bother checking you out?
They just might check you out, do a few viewings with your videos, but since those videos of yours are obvious rip-offs, they will easily get bored and go back to watching that vlogger your copying because obviously, they love him even more.
Does this mean you can’t really be a successful vlogger if you’re just covering the topics that are already shown and discussed before? Actually, you can still be, if… you can prove to the Youtube community that you are really doing better than the ones before you.
For instance, if the vloggers you want to copy are talking about “20 tips” of something, try giving the viewers “30 tips.” If some vloggers are giving trivia like “10 singers who died on stage while performing,” then try your damnedest to come up with a video entitled “10 singers who died on stage but got resurrected the next day.”
Of course, it would be very hard to really find 10 singers who died but actually lived, but if you can, (Wait, are there really singers who are known for that?) why not vlog about it? The main point is that don’t just repeat what the others are already doing. Instead, copy what they do a little, but put in more spins and innovative styles into your videos. Only then can you really beat those famous ones out there.
2. They don't vlog about health and fitness.
The need to be healthy equates to the need to be wealthy. In addition to that, people want to also have a nice-looking physique so they can present themselves in the most attractive manner in both the real and the digital world.
Due to this, they search for easy ways and comprehensive methods on how to be healthy while looking good. Provide health advice, encourage people to eat right, and attain a healthy lifestyle – these are truly attractive topics to talk about in your health vlog.
Another way to increase the viewership of your fitness vlog is by providing physically-engaging activities that can make people actually start the steps on becoming fit. The best way to do it is by performing the act so they can see it. Create a video of yourself doing some exercise routines, or capture a video of someone doing it. By giving some narration along with the activity, or providing some voice-overs, your vlog will truly be an enjoyable one to watch.
For those people who are not interested in looking nice physically, maybe they have some illness or physical condition that they want to avoid. A detailed set of vlogs in recovering from it could be something that they hungrily search for. You can choose to provide it, as going to the doctor regularly could be expensive, and could sometimes be misleading.
3. They avoid the 'how-tos and troubleshooting' niche.
Many of us often consult our troubles with professionals, but some of us just want to be professionals as well. There are times when we want something to be fixed, and there are also moments in which we want to do the fixing ourselves. Thankfully tutorials and “how-to” videos are ever-present on the internet.
If you have skills in troubleshooting a device, or maybe you are knowledgeable in giving instructions on how to accomplish something, you could conduct a set of videos on how to do it. As a guide, consider choosing from any of these:
Fixing gadgets and electronic equipment – "Something is wrong with my phone", "My laptop is acting weird", "My blender is too noisy" -- we often hear statements like these from our friends and the people around us. This signifies that there is indeed a great need for people to have their troubled devices fixed quickly. Offer your technical know-how in this field and give them the help they need.
Food and cooking – Undoubtedly, eating is an activity that no human could ever dismiss. By making a vlog centered around food, beverages, and the creation of such, a lot of Youtube viewers would surely make visiting your channel a pastime. Also, you may choose to conduct a video coverage on some spots or restaurants where great food is served. Doing this would, of course, require the approval of the people running those spots, so you need to be wary in choosing to do the latter.
Gaming – As evidenced by the massive popularity of PewDiePie, the concepts of giving game reviews, playing tips, and gaming walkthroughs are really profitable.
If you’re one of those home buddies who spend countless hours playing video games, or if you know someone who is so deep into that habit, you should consider creating a video compilation for that. For sure, you will have lots of followers who want nothing more to do with life than just play within the halls of the virtual world.
The above-mentioned items are only 3 of the most popular in the “how-to” category. But the truth is, there is actually no limit as to where you can go and how far you can reach in making a tutorial vlog. As long as a question starts with the word “how,” you can surely answer that in your own Youtube channel.
Here are other 7 other strong reasons why vloggers fail