"Keep On Loving You" is a soft rock power ballad written by Kevin Cronin and performed by American rock band REO Speedwagon. It features the lead guitar work of Gary Richrath. The song first appeared on REO Speedwagon's 1980 album Hi Infidelity. It was the first REO Speedwagon single to break the top 50 on the U.S. Billboard Hot 100, reaching the number-one spot for one week in March 1981. The single was certified Platinum for U.S. sales of over one million copies. It peaked at number seven in the UK Singles Chart. "Keep On Loving You" has been a mainstay on 1980s soft rock compilations and has appeared on dozens of 'various artists' compilation albums, as well as several REO Speedwagon greatest hits albums.

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