As a marketer and content writer in the Web3 space, you should be aware of those 5 trends. 

1. Sustainability Mindset - 

The significant hurdle to blockchain technology is that it requires vast amounts of energy to operate a blockchain. 

After the Merge of Ethereum from Proof of Work (PoW) to Proof of Stake (PoS), it reduced energy consumption by 99%

2. Government Oversight - 

Government regulation on Crypto and NFT is on the rise. 

The Financial Stability Oversight Council published a 124-page report to regulate the Crypto industry, citing concerns about the integrity of the US economy.

3. Utility NFTs - 

Many believe that NFT artists are scammers and the core reason behind it is the lack of practical functionality of the NFTs. 

Utility NFT is one of the NFTs that can unlock tangible benefits such as attending exclusive events. 

4. Corporate Involvement - 

Since 2021, many brands have been exploring the Web3 space by exploring new modes of marketing, customer engagement, and staking their claims. 

Because the ongoing crisis in Meta and Crypto Winter has scared some brands to invest in Web3.

5. Augmented Reality (AR) - 

Meta is facing a corporate struggle to market its new Quest Pro VR headset for Virtual Reality (VR) as a workplace tool costing $1,499. 

Many believe that Augmented Reality (AR) will be practical compared to Virtual Reality (VR).