Many people are aware of the importance of marketing and setting up a campaign, and these are some of the basic, very important items that you can consider when choosing a marketing campaign based on the type of traffic you have:

PPL (pay-per-lead)

PPS (pay per sale)

RevShare (revenue share)

PPL

If you want to make quick money with a PPL offer, driving new leads to a brand's website through your affiliate link can help you as no sales are required to get paid. However, if the quality of your traffic is low and none of your leads convert into actual customers, you may notice a decrease in your payout or your traffic source may be blocked.

PPS 

If you are confident about your traffic, a PPS offer is probably the right choice for you. PPS offers generally have a higher commission payout rate than PPL. Why? Simply because marketers are willing to pay more for new customers than for potential customers who may never convert.

REVSHARE 

If you see affiliate marketing as a potential passive income source, RevShare offers are the right option. The affiliate program that includes the RevShare offer implies that repeat customers are common. So it's a perfect option for long-term affiliate marketing! And thanks to the longer duration of cookies, you can earn a commission for all purchases made by the same customer over months, years, and even a lifetime!