Dear Readers,

The expansion and research with the Metaverse World is getting bigger and bigger. 

One of the leading educational Institutes in India, Mudra Institute of Communications based at Ahmadabad based in Gujarat is going to launch a Metaverse Lab called MICAverse.

According to the Dean Dr. Geetha Hegde, this MICAverse lab will be for publishing the high quality research papers and encouraging and focusing on academic research in the field of the metaverse. This MICAverse lab will team up with industries and metaverse startups which can conduct consumer research, thus enabling a deeper understanding of how this new-age technology can influence consumer decision-making as well as businesses in the ever-disruptive metaverse ecosystem.

                                                                                                     Suresh Mallodia

Suresh Mallodia, the Assistant Professor, MICA will be the Project Lead for MICAVerse. He has emphasized the fact that MICA is taking the lead in terms of understanding the experience of consumers in the Indian context. By this time the other universities in the world are looking at the technical aspect of the Metaverse. Suresh has also talked about the University of Norway and Nottingham-Trent University, mentioning that both universities have initiated research in the Metaverse through marketing & consumer research.

It is to be remembered that MICA earlier launched a module, " Business of Emerging Landscape" which covered Metaverse, Blockchain and NFT technologies. 

The launch of 5G in India would boost to this research as well.