Here's the heart-breaking headline: somebody's doing it already, and they're better than us.

It's been done. It's been said. Been there, done that. Whatever type of content you're aiming to create, if it's too generic, there's a very good chance somebody else is already doing that. With more experience, better numbers.

Because of the way the internet (and social media works), it is very unlikely you'll ever outperform people who've been doing the same thing as you're doing for longer than you have.

That's why, if you can, your best bet is try to be unique, not necessarily the best in your field, but the only one in your field.

I recently found this out the hard way.

I've tried to rebrand my YouTube channel a million times. But it never worked because I was trying to do something somebody else had been doing, better, and for longer.

Now it's finally slowly taking off, but that's because I focus on a very specific topic: expats in Belgrade.

There aren't that many people that talk about it, and even fewer talk about it in my language (ie, not English), so it's working out. Sort of.

Mind you, we, as crypto people, have an advantage.

That's because crypto hasn't been around for long. And there are many roads that are still untravelled.