In the competitiveness of social media, it’s important to get every aspect of your company right. Sometimes, that involves hiring the right people. Especially when it comes to global community management for social media platforms.
What is a community manager?
The company’s community may share the same interests when it comes to what you are doing. This can include; a product for sale, a technology innovation, a blockchain or a general blog. That doesn’t mean they all use the same cyber platform to express that interest. Your community members live around the world and all connect through different social media platforms. This is true even with search engines, where one country prefers one other than Google.
A community manager’s job is to generate and promote the company to the community. Know exactly what platforms the widespread group of enthusiasts is using and as well as what type or amount of engagement the users expect from each platform. They have to keep up with the community’s needs, and even turn those in the community into sales.
A community manager is also experienced in social media advertising. Where they can set and control the company’s ads via. Different outlets. By adjusting the settings to target the right people, they can ensure the advertisements reach those that matter.
What can they bring to a company?
It may seem that some of the jobs completed by community managers can be done within the company. The problem with this is, when you start growing your company’s community, you have to be responsive. With your community using many platforms and located in different time zones. It’s going to start getting hard as their job is not just posting on social media, but responding to comments. Here are some benefits of community managers:
Prioritize your time. – With community managers keeping on top of things, the team can focus on keeping up with the goals of running of the company.
Trust the experts. – Community managers spend all their working time, focusing on building digital communities. Make the most of having easy access to analytics, by having someone that understands them. After all, they are the social media experts.
Keeping up with the Jones’. – With so many companies using social media outlets, it’s easy to get lost in the crowd. If your competitors are more involved in the community, it’s going to show.
Open all hours. – With a global community spanning across many social media platforms. You have every time zone to cater for. When you already have Twitter, Facebook, Linkedin and Youtube to keep up engagement. Some are even more broad with the use of platforms such as Telegram, Twitch and even TikTok. A large Telegram group alone will need some form of community management due it’s live nature.
Why Latitude’s community management works
At Latitude, we have a savvy team of community moderators and managers, based in many locations around the world. This enables us to provide 24-hour coverage of all community channels. Creating a truly global community management for social media platforms. Knowing the importance of community management in your company’s field. Latitude ensures that our team are experts in all the large social media hubs including Facebook, Twitter, Linkedin and Instagram. We are also registered advertisers for Tiktok and Twitch. The community managers at Latitude, will use their experience and knowledge acquired from working with awesome start-ups and existing companies. To support your community throughout every step of your journey.